False Prophet is more than a clothing line, it’s a movement focused on delivering the truth through art. The control of industry by the wealthy elite has flooded our vision with aspirational marketing, focused on idolizing the lives of the rich and careless. The American Dream is no longer about building a happy, healthy life that can be shared with our fellow human beings; instead, it’s now boom or bust, either the 1% or poverty.
Acting as a societal sounding board, our designs challenge perception and the false iconography of the world order. Manifest Destiny, reality TV, and “the news” are fake; poverty, inequality, and the power of the will are real. Through symbolism and collaboration with artists who push beyond the expected to give us hope, False Prophet is here to represent truth amidst an industry of false charm and dulled vision. We are the next generation. Down with the false idols.